Dawid Koniuszewski design
Lichmann

Professionalism without the cliches

The brand was built from the ground up, but from the very beginning it was important not to repeat the typical patterns of the industry.

Context

The company operates in the accounting and financial sector — an industry where communication is often heavy, conservative, and difficult to distinguish. The challenge was to communicate experience and professionalism without falling into those familiar conventions.

Goal

To create a system that:

  • builds trust from the very first interaction
  • simplifies the communication of services
  • works consistently across both the identity and the website
Role
  • Leading the project from the brand concept stage
  • Logo and visual identity design
  • Website design
Results
  • A consistent and easy-to-use visual identity
  • Simplified communication of accounting services
  • A website that structures the offer and makes contact easier

Let's talk

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