Lasting Values was created as a Credit Suisse podcast, but its audience was intended to be much broader than the typical clients of a financial institution. Topics related to investment, economics and ecology required a more accessible visual language.
The goal was to create a flexible identity that would give the podcast its own character, moving away from the typical banking aesthetic while allowing future series to develop within one system.
Every industry has its own visual patterns and codes that make it easy to recognise the brand behind them. For this project, the idea was to find something new that would move beyond these conventions, while still relating to the themes of finance and ecology.
I built the character of the podcast around simple illustrations using elements typical of financial language, such as charts and data, but also more distinctive elements connected to Credit Suisse itself, such as the bank’s main headquarters on Paradeplatz in Zurich. Everything was presented in a more accessible and unexpected way, bringing together the worlds of finance, investment and ecology in one coherent visual language.
The result was a flexible visual system that allows new series to be created while maintaining a shared structure. The distinctive identity clearly separated the podcast from the typical visual language of financial institutions, while still keeping its connection to the themes of finance, investment, and ecology.
