A new podcast connecting investment, economics and sustainability needed a fresh identity. The objective was to move away from traditional financial aesthetics and create a modern logo and branding system appealing to younger audiences.
I developed the creative concept, designed the logo and built a flexible visual identity system that allows the podcast to expand into multiple series.
The brand gained a dynamic and media-oriented character. The scalable system ensures consistency across formats, while the modern design language differentiates the project within the financial space.
