Copernicus is a brokerage firm with 15 years of experience that needed a refresh. The existing brand no longer reflected the times or the company it had become over the years.
Clients in this industry expect not only security and trust, but also a certain level of elegance and aesthetics combined with a modern approach. The brand therefore needed to be seen not only as part of the company’s image, but also as a business tool.
The project required starting from the ground up and bringing strategy and design together. Together with the design team, we invited two strategists to help define the right direction for the brand and develop its communication.
I was involved in refreshing the brand, from developing the creative concept and building the individual identity elements to translating the new direction into the website.
The goal was to create a website that was clear and attractive, while representing the brand in a credible way. It needed to build a sense of trust and stability, while also showing the possibilities that tomorrow could bring.
The new branding helped the company define a new direction and better reflect its current position. The new website is clear, engaging and aligned with the brand’s image.
The project helped attract new clients while also receiving positive feedback from existing ones.
