IFW Global operates in an industry where trust is one of the most important factors. The existing identity was quite generic and did not fully reflect the character of the company or the level of its services.
The brand needed a more distinctive visual language that would remain professional while giving IFW Global its own place within the category.
Project developed in collaboration with NECON agency.
Rather than relying on the usual visual cues associated with cybersecurity, I looked for something more subtle.
I combined a classic typeface with blur and glitch effects, using them across both typography and photography. A dark colour palette was complemented by yellow as an accent, referencing the visual language of warning signs.
The logo remained simple. This allowed the stronger visual elements to appear where needed without making the identity feel complicated.
The same approach was carried into the website. Its communication was built around the brand line TRUSTED FOR WHAT IS BROUGHT TO LIGHT, which reflects both the nature of the company and the idea behind the visual identity.
The new identity gave IFW Global a stronger visual character while maintaining a professional and credible image.
The combination of simple elements and more unexpected visual treatments created a brand that feels at home in the world of cybersecurity without relying on its most familiar visual conventions.
