Experience
I'm a designer and art director with over 16 years of experience in B2B branding. I've worked agency-side, studio-side, and client-side - which means I understand a brand as a business tool, not just a visual one. I know what a decision looks like from the other side of the table.
MY APPROACH
I don't start with style. I start with what's already changed - in the offer, the clients, the way the company operates. My role is to give that change a form.
