Horyzont Inwestycji operates in a field where decisions are made with the long term in mind. The brand needed to be clear and structured, but also distinctive.
Real estate comes with its own obvious associations and often leads to similar visual solutions. Here, the aim was to create something more distinctive while keeping a clear connection to the industry.
Project developed in collaboration with Brantt agency.
I brought the two sides of the business together in a single mark. The H is built from an arrow representing growth and lines resembling buildings.
The mark is simple, but has enough character to carry the identity on its own. The rest was reduced to a few elements: a strong red and neutral typography.
This keeps the mark at the centre while allowing the identity to work equally well across business materials and everyday brand communication.
A simple identity built around one strong element. The mark brings together the two sides of the business and gives the brand a clear starting point for its visual communication.
The remaining elements stay deliberately restrained, keeping the brand clear and easy to apply across different formats.
