Dawid Koniuszewski design
KrafTax

EXPERTISE THAT NEEDED TO BE VISIBLE

An experienced team of tax advisors was building a new brand from the ground up.

Context

The brand was created from scratch, but the starting point was typical for the industry: complex language, conservative communication, and little differentiation. The goal was to create a brand that simplifies the message and supports client acquisition from the very beginning.

Goal

To create a brand that:

  • simplifies communication
  • builds trust
  • supports the decision to get in touch
Role
  • Leading the process from the brand concept stage
  • Participation in naming development
  • Visual identity design
  • Website design
Results
  • A clear and consistent identity system
  • Simplified communication of tax services
  • A website designed to support contact and inquiry decisions
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Let's talk about your brand

If your company is at the stage where its communication and visual identity need structure and clarity — feel free to reach out.
design@dawidkoniuszewski.com
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