The new firm was founded by highly experienced experts who decided to start a new chapter after leaving Tax Advisors Group.
The new brand needed to reflect their expertise and experience, while also being open, approachable and modern. It was also important to communicate complex tax matters in a simple and understandable way.
The company also wanted to focus on “craft” solutions – an individual approach and services tailored to each client. This was intended to become one of the brand’s key differentiators.
The goal was to create a brand that builds trust without creating the distance often associated with the tax advisory industry. The idea was to make tax services feel more understandable and accessible.
The identity was built around a simple but distinctive graphic mark combining the letters K and T. Together with a modern typeface and a minimalist colour palette, it became the foundation of the visual identity.
The website was built around simple, clear layouts and a well-structured content hierarchy. This made it possible to present even more complex information in a straightforward and accessible way.
Kraftax gained a consistent and clear brand that makes it possible to communicate complex tax services in a simple and accessible way.
The brand combines the experience and expertise of the team with a more open and modern approach to working with clients.
