What I Help With
1. Branding from Scratch
I design brands from the ground up — from research and concept development to logo design and a complete visual identity system. Branding from scratch is about building strong foundations that allow a brand to grow consistently and strategically.
Every project begins with understanding the context, goals and audience — form follows clarity.
Every project begins with understanding the context, goals and audience — form follows clarity.
2. Brand Refresh / Rebranding
Your brand already exists but needs refinement or a new visual direction. Rebranding focuses on strengthening brand identity and refining the visual identity system to reflect the current stage of growth.
I analyze the existing brand image and develop solutions that preserve its character while improving clarity and consistency.
I analyze the existing brand image and develop solutions that preserve its character while improving clarity and consistency.
3. Brand System Expansion
As brands grow, communication needs evolve. I design additional elements within the visual identity system — including brand guidelines, brand books, communication templates and new visual assets.
The goal is to ensure consistency and flexibility as the brand expands across new platforms and touchpoints.
The goal is to ensure consistency and flexibility as the brand expands across new platforms and touchpoints.
Design Process
I approach branding strategically. First, I analyze the brand context, communication needs and audience. Then I design a visual identity system that is clear, cohesive and timeless. Brand strategy and visual execution work together to create meaningful and lasting brand identities.
Results
The brands I create remain clear, consistent and distinctive across all applications — from printed materials and digital platforms to fully developed websites.
