Experience
I've worked in design studios, agencies and in-house teams, delivering projects for both small businesses and global brands. My work combines strategic brand development with hands-on creative direction and team leadership.
Minimalism with Character
Minimalism, for me, is a way of thinking — not a style. In brand design, it means intentional reduction, clear structure and visual consistency. This approach ensures that branding remains timeless, distinctive and adaptable across different media.
A brand's character does not come from decoration, but from proportion, typography and consistency. Simple solutions are the most demanding — and the most enduring.
A brand's character does not come from decoration, but from proportion, typography and consistency. Simple solutions are the most demanding — and the most enduring.
